Advances in Consumer Research
Issue 2 : 23-29
Original Article
An Empirical Study of Employee Welfare and Adaptation Strategies During Technological Change and Digital Transformation
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1
Department of Commerce and Management University: Mangalayatan University. Aligarh, India
Abstract

In the rapidly evolving landscape of technological change and digital transformation, employee welfare and adaptation strategies had become critical areas of focus for organizations. This study explored the multifaceted impact of digital transformation on employee well- being, emphasizing the importance of mental health, job satisfaction, and overall workplace resilience. Key adaptation strategies were identified, including comprehensive training programs, continuous support systems, and the cultivation of a positive organizational culture that embraced change. By leveraging these strategies, organizations were able to enhance their employees’ ability to adapt to new technologies, thereby fostering a more resilient and productive workforce. This research explores the how organizations could support their employee through this transition by providing the proper training and support and inclusive policies. This study was based on simple random sampling, and a questionnaire was utilized to gather data from respondents, and SPSS used for analysis. To evaluate the impact of the technological change and digital transformation on employee welfare and adoption strategies a regression test was applied to determine the impact and Cronbach’s alpha used to test data quality. This research provided insights into how organisations could manage a balance between the technology innovations and employee satisfaction facilities, to make sure their workforce remained able to adapt in the face of change

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