Advances in Consumer Research
Issue 2 : 445-458
Original Article
A Study on Women Entrepreneurship Development Through Government and SHGs Intervention in Odisha
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Sri Sri University, Cuttack, Odisha: 754006, India
Abstract

People led by women play an essential role in driving economic growth along with social advancement. Government initiatives together with Self-Help Groups (SHGs) lead the development of women-operated businesses throughout Odisha. Women entrepreneurs find better financial access, learn new skills and establish market connections due to government policies Mission Shakti and National Rural Livelihood Mission. Through their activities, SHGs have boosted microfinance along with structuring collective business practices and promoting social empowerment. Women entrepreneurs face ongoing barriers from restricted market opportunities alongside technological disadvantages and standing cultural obstacles. This study examines both state and self-help group initiatives toward women entrepreneur development in Odisha to assess their current performance while providing recommendations to strengthen economic resilience along with gender equity.

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