Advances in Consumer Research
Issue:6 : 1069-1072
Original Article
A Study On Role Of Fintech Startups In Reshaping Digital Banking Customer Experience Post-Pandemic
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Assistant Professor, PG and Research Department of Commerce, Kamaraj College (Autonomous), Thoothukudi – 628003
Abstract

The COVID-19 pandemic has accelerated the adoption of digital banking services and significantly transformed customer interactions with financial institutions. FinTech companies have become important innovators in this field by providing user-friendly, safe, and convenient digital banking products.  This research looks at how FinTech companies are changing the digital banking customer experience in Thoothukudi District after the epidemic.  A structured questionnaire was used to gather primary data from 160 users of digital banking using a descriptive study approach.  Using statistical tools like percentage analysis, mean score, standard deviation, and ANOVA provided by FinTech platforms, the study examines customer perception, usage behavior, and post-pandemic customer experience. Perceptions of transaction speed showed only slight variation. Additionally, while other parts of the customer experience are consistent across professional groups, occupational variances have a substantial impact on some aspects, such as increasing use of digital banking and ease of digital onboarding.  Overall, the survey finds that by encouraging quicker transactions, easier onboarding, and creative service delivery, FinTech businesses have significantly improved digital banking experiences.  In order to boost client trust, fortify digital banking strategies, and guarantee the long-term expansion of FinTech-driven financial services in the post-pandemic period, the research offers insightful information to banks, FinTech companies, and legislators..

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