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Original Article | Volume 2 Issue 4 (ACR, 2025) | Pages 2573 - 2587
A Study on Impact of Credit Risk on The Financial Stability of Royal Enfield
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1
Assistant Professor (Sr. G), Faculty of Management, MBA, SRM Institute of Science and Technology, Ramapuram, Chennai – 89.
2
Assistant Professor, Faculty of Management, MBA, SRM Institute of Science and Technology, Ramapuram, Chennai – 89.
3
Assistant Professor, Faculty of Management, MBA, SRM Institute of Science and Technology, Ramapuram, Chennai – 89,
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Abstract

In the ever-evolving landscape of the Indian automotive industry, financial stability remains paramount for ensuring long-term competitiveness and sustainability. This study delves into the intricate relationship between credit risk and financial stability, using Royal Enfield as the focal point. With the increasing volatility of financial markets, understanding the dimensions of credit risk—especially in terms of liquidity, profitability, and solvency—has become crucial for industry players. The research adopts a quantitative framework grounded in secondary financial data, spanning five years of Royal Enfield’s audited reports. Key credit risk indicators such as the Current Ratio, Non-Performing Asset (NPA) Ratio, Return on Investment (ROI), and Return on Equity (ROE) are critically analysed. Furthermore, the Altman Z-Score model is employed to assess financial distress and predict the likelihood of bankruptcy. The study also benchmarks Royal Enfield’s credit exposure against major competitors to conduct a comparative industry analysis. Through financial ratio analysis and risk assessment models, the findings reveal that while Royal Enfield exhibits financial resilience, emerging credit risks necessitate proactive management strategies. The study concludes with a set of practical recommendations aimed at enhancing credit risk governance, thereby fortifying financial health. Overall, the research contributes to the broader discourse on corporate financial stability by offering a focused, data-driven perspective on risk management within the Indian automotive context.

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