Advances in Consumer Research
Issue 4 : 243-250
Original Article
A Study On Analyzing Impact Of Digital Hrm On Employee Engagement
 ,
1
Associate Professor, Sasmira’s Institute of Management Studies and Research
2
Assistant Professor, Prin. L. N. Welingkar Institute of Management Development and Research
Abstract

The world has gone digital a long time back and its inhabitants are coming to terms with its fast-evolving nature. The current fast paced times are making the organizations stand at the pedestal to a massively incorporate sophisticated Human Resource Management (HRM) practices in place which will help in automating and augmenting the efficiency of the employees. Thus, this study was undertaken with sole purpose to analyse the impact of Digital HRM on Employee Engagement. Statistical method applied in this research is Structural Equation Modelling. The findings of this analysis showed that there is a significant impact of Digital Communication & Collaboration, Digital Job Support & Self-Service, Digital Learning & Development, and Digital Performance Management on Employee Engagement. The research can benefit society by illustrating how Digital HRM can generate happier, more engaged and future-ready employees, which in turn generates superior workplace cultures and long-term economic prosperity

 

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