Advances in Consumer Research
Issue 3 : 468-474
Original Article
‘Caged’ Desire and Spaces of Silence: Resistance as a Marketing Strategic Device used for Positioning Queer Subjectivity in Tripura Short Film Bakshabondhi
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1
Research Scholar (Ph.D. In English), Faculty Of Liberal Arts, Icfai University Tripura,
2
Asst. Professor &Amp; Coordinator, Faculty Of Liberal Arts, Icfai University Tripura,
Abstract

Bakshabondhi, an award-winning short film from Tripura, has earned recognition and appreciation far beyond the state. The movie shows a story that revolves around queen content. Most often as seen, in many films queer characters are either ignored or represented in a restricted manner. But Bakshabondhi gives a distinct overview which show the emotional turmoil of queer individuals in a society within set norms. the work analyzes how the film portrays desire and queer identity through its storyline and visual scene. It looks at the way the film challenges traditional ideas. it also questions about male intimacy and the process it is marketed sometimes. The paper adopts close reading of the film and qualitative analysis to apprehend the meaning behind the plot of the movie. Through its narrative, the cinema creates a space for queer voices by presenting love as a form of silent resistance against societal expectations. Therefore, in this regard, the study might raise important discussion on queer identity and its representation.

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Volume 3, Issue 3
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