The scope of the journal is broad and interdisciplinary, encompassing research that delves into the nuances of consumer psychology, the economic and econometric models of consumer behavior, and the strategic implications for marketing and management practices. By bringing together insights from diverse academic perspectives, the journal aims to foster a deeper understanding of the factors driving consumer choices and how these insights can be applied to improve business practices and policy-making.

Advances in Consumer Research has been published intermittently, with coverage spanning the years 1993-1994, 2006-2012, 2016-2017, and 2021. This selective coverage highlights the journal’s ongoing relevance in contributing to the evolving discourse on consumer research.

The journal primarily publishes original research articles, reviews, and case studies that push the boundaries of existing knowledge in consumer research. It serves as a valuable resource for academics, researchers, and practitioners who seek to stay informed about the latest trends and developments in consumer behavior and related fields.