Advances in Consumer Research
Issue 1 : 1095-1101
Original Article
Voice from the Classrooms: The Technological Challenges Faced by Bachelor of Science in Development Communication Students
1
LPT, PhD South Cotabato State College, 9512 Philippines
Abstract

Students of today`s generation are prompted with issues on the proper utilization of technology for learning especially in the developing and third world countries. Hence, this study aimed to explore the technological challenges encountered by the Bachelor of Science in Development Communication students of South Cotabato City in their radio-broadcasting class during the academic year 2023-2024. This study employed a qualitative research design, specifically a descriptive phenomenological method to explore the participants` encountered challenges. Participants were the selected first year and second year Bachelor of Science in Development Communication students who were chosen using a purposeful sampling technique with an inclusion criteria. Ethical considerations were also strictly observed by the researcher throughout the study. Thematic analysis was used in the analyzing and interpreting the collected data from the participants. Result shows that the unfamiliarity of functions technological equipment, lack of relevant equipment, poor computer literacy skills, and lack of knowledge on proper maneuver of the radio equipment were themes emerged related to the challenges encountered by the students. It was also concluded that the identified challenges hampered Bachelor of Science in Development Communicationstudents to use radio equipment during their radio-broadcasting class. This study is significant to school administrators, and to the programs heads to craft intervention programs to address the challenges faced by the students. This also serves as reference for  budget officers to allocate funds for the technological equipment for the school. Future researchers  can use this study as their guide in future  technological research...

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