Advances in Consumer Research
Issue 4 : 15-34
Original Article
Unveiling Research Trends on Deglobalization: A Systematic Bibliometric Review
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1
Department of Economics & Finance,Birla Institute of Technology and Science, Pilani, Jhunjhunu, Rajasthan, India
2
Department of Economics, Central University of Rajasthan, Ajmer, Rajasthan, India
Abstract

The world is on the cusp of deglobalization, which has been visible since the 2008 global financial crisis, and COVID-19 has given it a further boost, but not much research has been done in this area. The study investigated the literature on the trends, development, problems, and prospects of deglobalization. The study has employed bibliometric analysis using the Web of Science core collection database and software VOSviewer, Biblioshiny (R Studio), and MS Excel. A total of 852 title-based articles written in English were analyzed. A total of 1,680 authors and 75 countries have contributed to the research. Various methods were used, such as co-authorship, co-occurrence, co-citation coupling, and content analysis. The study found World Economy, University of Memphis, and Dursun Peksen as the most productive journal, active institution, and prolific author, respectively. The USA collaborated the most with 37 other countries. Mainly developed countries exhibited a higher level of deliberation, with China as an exception. The insights derived from this investigation may serve as a guide for further research in this area. Researchers and practitioners can develop new methods/approaches in the deglobalization domain, knowing the highlighted research gaps, using the clusters of themes, and future research directions. The area of deglobalization has seen relatively little research than globalization, and very few bibliometric reviews have been conducted in this domain. The study covers almost all keywords/factors accelerating deglobalization for a systematic bibliometric review. It also highlighted the thematic analysis during the global financial crisis and COVID-19..

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