Advances in Consumer Research
Issue 4 : 2388-2394 doi: https://doi.org/10.61336/acr/25-04-10
Original Article
Understanding Sustainable Consumer Behavior: A Meta-Analytic Review Of Green Purchase Drivers
1
Associate Professor Institute of Management Technology Ghaziabad
Abstract

The growing global focus on environmental sustainability has heightened interest in understanding the key drivers of green consumer behavior. Despite a substantial and expanding body of research on sustainable consumption, there remains limited clarity regarding which psychological, social, and economic factors most strongly influence green purchasing decisions. This paper presents a meta-analytic review of 72 peer-reviewed empirical studies published between 2005 and 2024, systematically evaluating the relative strength of these influencing factors. Rather than concentrating on a specific region, the study draws from a diverse global dataset to enhance generalizability across different cultural and market contexts. The findings reveal that environmental concern, perceived consumer effectiveness, and positive attitudes toward green products are consistently strong predictors of sustainable consumer behavior. In contrast, price sensitivity and skepticism toward green labels emerge as notable barriers. This study advances theoretical understanding and provides actionable insights for marketers and policymakers aiming to encourage sustainable consumption. The results also inform future research directions and policy interventions designed to foster more responsible consumer behavior on a global scale

Keywords
Recommended Articles
Research Article
The Influence of Social Commerce Features on Impulse Purchases: Evidence from Emerging Markets
...
Published: 28/10/2025
Research Article
Impact of Violent and Crime-Based Movies on Consumer Attitudes Toward Home Security Products
...
Published: 30/09/2025
Research Article
Impact of Resort-Based Marketing Stimuli on the Engagement of Customers: An Empirical Investigation of Tourists' Response in North Karnataka
...
Published: 28/10/2025
Research Article
A Comprehensive Review of Theoretical Models and Investor Behavioural Intentions Toward Digital Platform Adoption in Bengaluru's Fintech Sector
Published: 28/10/2025
Loading Image...
Volume 2, Issue 4
Citations
309 Views
428 Downloads
Share this article
© Copyright Advances in Consumer Research