Advances in Consumer Research
Issue 2 : 1064-1075
Original Article
Understanding Risk Management Techniques Among Gen Z: Awareness, Adoption, and Challenges
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1
Assistant Professor, Department of General Management, Anil Surendra Modi School of Commerce, SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) Deemed-to-be-University.
2
SY B.Sc. Finance Student, Anil Surendra Modi School of Commerce, SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) Deemed-to-be-University
Abstract

Risk management involves strategies for protecting capital against any possible loss within trading. Some strategies include Position Sizing, Stop-Loss Orders, Take-Profit Orders, Diversification, Risk-to-Reward Ratio, Hedging, and Leverage control.  Risk management is necessary to protect trading capital against heavy losses, thereby ensuring survival in the long run. It makes traders disciplined and less emotional when making decisions and thus helps them maintain performance gradually. The paper mainly talks about the understanding, acceptance, and challenges concerning risk management strategies such as Diversification, Hedging, and Stop-loss strategies among Gen-Z investors through survey methods, employing a quantitative cross-sectional design, this research purposely surveyed a representative sample of respondents within a stipulated time. This was followed by analysing data using statistical methods such as ANOVA and Tukey's HSD test. The results indicated that Diversification was known as the most familiar strategy, while Hedging was the least known. Stop-loss orders also have varied levels of adoption based on psychological bias acting against their usage, execution, or constraints of different platforms. Among the challenges identified in the survey were a lack of knowledge, difficulties, costs, and limited availability of advanced risk management tools that compromise good decision-making in financial investment. The strong recommendations include financial literacy as well as usability of investing tools, and access to risk management strategies and also to improve the chances of adoption include educational programs designed for Gen Z. By resolving these obstructions, Gen Z investors will establish an organized risk management framework that enables them to undertake sound financial decisions without greater exposure to the market and increased odds of long-term investment success. The study is designed to render practical insights toward bridging the gap between financial knowledge and the actual adoption of good risk management practices among younger investors

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