Advances in Consumer Research
Issue 4 : 1198-1208
Original Article
Truth Under Pressure: Strategic Measures by Indian Media Houses to Sustain Investigative Journalism
 ,
1
Research Scholar, GD Goenka University, India
2
Associate Professor, GD Goenka University, India
Abstract

Investigative reporting plays a central role in democratic communities because it brings into the limelight instances of malpractices, makes those in authority answer to their citizens, and enlightens the citizens. In India, however, actual danger, legal coercion and financial insecurity become regular business of investigative reporters. In this paper, the researcher will look at the strategies the Indian media houses have adopted to rise to such pressures and keep investigative journalism alive. The quantitative research design was used, whereby a standard survey form was served to 100 media professionals working in print, television, and digital media. These results demonstrate that even though most media organisations have recognised the risks involved in undertaking investigative reporting, institutional reactions are both inconsistent and weak. Although most of the responses appreciated the physical and legal threats to could occur, few responses acknowledged the availability of crisis management plans or the protective policies. The other major aspect highlighted by the study is the dire necessity of better inter-journalist planning, formatting safety protocols, and collaboration agreements with legal and protection organisations. Moreover, expediency in taking the necessary wholesome reforms to ensure improved protection of journalists and freedom of the press is explained by the apparent ineffectiveness of current institutional arrangements. These testimonies add to the realm of media robustness within hotspots and give strategic advice to strengthen the role of investigative journalism in India.

Keywords
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