Advances in Consumer Research
Issue 1 : 37-42
Original Article
Transforming Organisational Culture And The Role Of Leadership
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1
1Lincoln University College, Petaling jaya Selangor Malaysia
2
Lincoln University College, Petaling jaya Selangor Malaysia
Abstract

The whole essence and functioning of any given institution depend on its culture. The researcher will explore the significance of leadership in the ever-changing domain of organisational culture in this abstract. This research uses data and a comprehensive literature evaluation to highlight the multifaceted role of leadership in speeding up cultural shifts inside organisations. Leadership impacts several major domains, according to the study's authors. In the first part of the essay, researchers learn about leaders' roles as cultural architects, whose responsibility it is to articulate and disseminate the organisation's core values, principles, and expectations of conduct in order to inspire followers to realise the organisation's goals. It delves into the significance of leadership in creating an environment that appreciates variety, adaptation, and creativity as its second point. Because of this, companies have a higher chance of succeeding in today's fast-paced commercial world. Leadership as it relates to change management is also heavily emphasised in this research. The methods used by effective leaders to rally their followers around a shared vision of cultural change are dissected. Beyond that, the research highlights the importance of ethical leadership in creating a moral compass for the firm by illuminating the manner in which these factors influence company culture. Leadership in an era of increasing global connection and social responsibility is the focus of this study, which investigates the opportunities and threats to fostering a culture that knows no borders, promotes sustainability, and acts responsibly towards society. This all-encompassing study concludes that leadership is both a cause and an effect of cultural development. Leaders must be able to both respond to and influence the changing cultural milieu of their companies, given the inseparable nature of leadership and culture

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Original Article
Transformation Of Organisational Culture And The Function Of Leadership
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Volume 3, Issue 1
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