Advances in Consumer Research
Issue:5 : 2907-2929
Research Article
Tracing the Performance Implications of Industry 4.0: A Co-citation and Thematic Evolution Analysis
1
School of Business Management, SVKM's Narsee Monjee Institute of Management Studies, Mumbai, India, Corresponding
Abstract

This study presents a longitudinal bibliometric analysis of 1,582 Scopus-indexed articles that
explore the intersection of Industry 4.0 technologies and firm-level performance between
2011 and 2025. Using a structured protocol grounded in co-citation, co-authorship, and
keyword co-occurrence analyses, the study identifies key contributors, thematic domains, and
intellectual turning points in this rapidly evolving research space. Five major clusters are
revealed: digital transformation for sustainable performance, readiness and adoption barriers,
technological change and socioeconomic impact, lean-digital integration, and human capital
in global value chains. Dynamic co-citation analysis further reveals the emergence of
sustainability-anchored digital strategy and ecosystem-centric transformation narratives.
Despite conceptual growth, the field remains fragmented in methodology, with limited use of
longitudinal or real-time data and sparse integration of readiness-performance frameworks.
This study proposes a future research agenda that emphasizes causal linkages, mixed-method
designs, governance frameworks, and multi-capital performance evaluation, thereby
contributing to a more coherent and impactful scholarly discourse on digital transformation

Keywords
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