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Original Article | Volume 2 Issue 2 (ACR, 2025) | Pages 487 - 502
The Swiggy Story: The Company that got its teeth into India’s appetite for Food Delivery
 ,
1
Assistant professor, Institute of Management, Nirma, University, Ahmedabad.
2
Assistant professor, Institute of Management, Nirma University
Under a Creative Commons license
Open Access
Abstract

Recall the old days when foodies used to save the eatery flyers, called the restaurants service providers only to be replied back – “We are sorry. There are no delivery boys available”. It was difficult to believe that was the case six to seven years ago. We are today now talking of a time where ordering food online is so convenient and reasonable that it is practiced by a sizeable population on regular bases. Scenes of delivery executives donning the customized red/ orange t-shirts on streets, in universities, offices and homes are quite common with all of them in a race to reach the venue and complete the order delivery

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