Advances in Consumer Research
Issue 2 : 487-502
Original Article
The Swiggy Story: The Company that got its teeth into India’s appetite for Food Delivery
 ,
1
Assistant professor, Institute of Management, Nirma, University, Ahmedabad.
2
Assistant professor, Institute of Management, Nirma University
Abstract

Recall the old days when foodies used to save the eatery flyers, called the restaurants service providers only to be replied back – “We are sorry. There are no delivery boys available”. It was difficult to believe that was the case six to seven years ago. We are today now talking of a time where ordering food online is so convenient and reasonable that it is practiced by a sizeable population on regular bases. Scenes of delivery executives donning the customized red/ orange t-shirts on streets, in universities, offices and homes are quite common with all of them in a race to reach the venue and complete the order delivery

Keywords
Recommended Articles
Original Article
From Bean to Benefit: Understanding Circular Economy Adoption among Coffee Growers in India
...
Loading Image...
Volume 2, Issue 2
Citations
115 Views
96 Downloads
Share this article
© Copyright Advances in Consumer Research