Advances in Consumer Research
Issue:5 : 1949-1959
Original Article
The Sustainable Development Impact and Differentiation of ESG Practices in Chinese Real Estate Industry.
 ,
1
Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin, Nakhon Pathom 73170, Thailand
2
Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin, Nakhon Pathom 73170, Thailand
Abstract

This study examines the impact of environmental performance (EP) on sustainable development capabilities (SDC) in China’s real estate industry, with reducing operating expense ratios (RO) as a mediating variable. Drawing on the Triple Bottom Line framework and a sample of 675 respondents, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed relationships. Results reveal that EP has both a direct positive effect on SDC and an indirect effect through RO, highlighting the financial-operational mechanism that connects environmental actions to long-term sustainability. The findings offer new theoretical insights into ESG impact pathways and underscore the practical value of integrating environmental strategies with cost-efficiency measures. This research contributes to a deeper understanding of how real estate firms can enhance their sustainability capabilities through targeted environmental initiatives and improved operational performance..

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