Advances in Consumer Research
Issue 2 : 590-602
Original Article
The Role of Sentiment Analysis in Stock Market Predictions and Consumer Investment Trends
 ,
Loading Image...
 ,
 ,
 ,
 ,
1
Designation: HoD Commerce, School of Commerce and Management, Sanjivani University, Kopargaon, Department of Commerce, Sanjivani University, Kopargaon, Ahmednagar, Kopargaon, Maharashtra
2
Designation: Freelance Academic, Meerut, Uttar Pradesh
3
Designation: Assistant Professor, Department of Computer Applications, Maharaja Surajmal Institute, New Delhi
4
Designation: Associate Professor, Department:Centre for Management Studies, Gitarattan International Business School (GIBS), Rohini, Delhi
5
Designation: Assistant Professor, Department: Electronics, SAVPM's Sancheti College of Arts, Commerce & Science, Pune Maharashtra
6
Designation: Assistant Professor, Department: Management and Commerce, Jhajjar, Haryana
Abstract

There has been a rise in the development of a powerful tool that can forecast stock market trends and understand how consumers behave in the stock market, nicknamed sentiment analysis. Advanced machine learning techniques such as FinBERT, LSTM, Support Vector Machine (SVM) and Naïve Bayes are used for the impact analysis of investor sentiment on stock price movements in this research. The dataset used in the study comprises financial news, social media sentiment and company announcements to establish model performance. The experimental results show that FinBERT works better than the other classifiers proposed in sentiment classification (91.3%) and stock trend forecasting (88.7%), LSTM (82.5%), and Naïve Bayes (79.4%). Furthermore, trading strategies based on these models capitalize on sentiment from 9.2% higher return than the traditional trading strategies. Integration of real time sentiment analysis strengthens predictive accuracy and market decision making as found in the findings. It also brings out something from ESG sentiment analysis that shows that if there’s positive environmental sentiment, the stock price goes up an average of 3.8%, if there’s a negative sentiment, the price is 4.5% less. The importance of the sentiment analysis in the financial modeling is underscored by this research, and the hybrid models of combining economic indicator with sentiment trend of improved forecasting are needed.

Keywords
Recommended Articles
Research Article
Employees’ Perceptions of Job Evaluation Practices: Evidence from the Textile Industry in Uttar Pradesh
Published: 30/09/2025
Research Article
Publishing Of Reports Via Camunda Workflow Orchestration for A Financial Institute
Published: 30/09/2025
Research Article
E-Commerce vs. Traditional Retail: A Data-Driven Comparison of Profitability and Sustainability
Published: 30/09/2025
Research Article
Strategic Patient-Centric Brand Management in Pharma: Transforming Value Creation through VRIO Analysis
Published: 30/08/2025
Loading Image...
Volume 2, Issue 2
Citations
278 Views
24 Downloads
Share this article
© Copyright Advances in Consumer Research