Artificial Intelligence (AI) is transforming the retail landscape by enabling more efficient and sustainable shopping experiences across multiple channels. As consumers become increasingly conscious of environmental issues, AI technologies, such as personalized product recommendations, chatbots, automated inventory systems, and smart supply chains are helping retailers deliver eco-friendly solutions across online, mobile, and in-store platforms. This study explores how AI influences consumer attitudes toward sustainability within omnichannel retailing and investigates whether these technologies can effectively promote responsible consumer behavior. Based on primary survey data collected from 220 consumers who regularly engage with omnichannel retail platforms, the study examines how awareness and interaction with AI features affect perceptions of sustainability and purchasing choices. The findings reveal a positive relationship between consumer awareness of AI technologies and their likelihood of making sustainable shopping decisions. Consumers who recognize the role of AI in enhancing convenience, transparency, and eco-conscious options are more inclined to support and engage with sustainable products and practices. The study identifies key factors that drive consumer engagement with AI-enabled sustainability, including personalization, ease of use, and consistent sustainability messaging. Retailers that integrate AI into their sustainability strategies rather than using it in isolation are more successful in influencing consumer behavior positively. However, the effectiveness of AI depends on how well it is aligned with broader sustainability goals and communicated clearly to consumers. AI holds significant potential to support sustainable consumer behavior in omnichannel retailing. This research offers actionable insights for retailers aiming to enhance their sustainability efforts by leveraging AI-driven technologies. It contributes to ongoing discussions around ethical technology use and sustainable retailing, providing practical guidance for aligning digital innovation with environmental responsibility