Advances in Consumer Research
Issue 3 : 980-988
Original Article
The Influence of Sustainability Practices on Supply Chain Dynamics In Pune's Food Processing Fmcg
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 ,
1
Matrix School of Management Studies, Pune (Research Centre)
2
Professor & Director, Matrix School of Management Studies, Pune
3
Associate Professor, PES’s Modern College of Engineering (MBA Department), Pune
Abstract

Now-a-days sustainability in fast-moving consumer goods (FMCG) supply chains (SC) management is acquiring more attention. This research was attempted to analyse the supply chain management practices in the food processing FMCG sector in Pune District and their impact on organizational sustainability. The research work was conducted based on exploratory & analytical study among FMCG industries at Pune, Maharashtra, India. Questionnaire surveys, structured interviews with supply chain professionals, plant managers, logistics coordinators, and procurement heads of food processing FMCG companies were carried out and collected data is analysed s through statistical methods such as regression analysis with special reference to ANOVA. The relationship between sustainability indicators and sustainable sourcing practices, stakeholder collaboration and supply chain transparency were found to be positive and adequate

Keywords
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