Hoteliers must contend with fierce competition in the volatile and globally interlinked market of today. To obtain a competitive advantage, many hotels are thinking about making a significant change to their branding. The idea of integrating brand experience into marketing campaigns has sparked a lot of interest in the hospitality industry. Understanding how brand experience influences customer satisfaction, retention and effective hotel performance is crucial as smart technology swiftly becomes a crucial component of the hospitality sector. The study employed quantitative methods and surveyed 649 people from different parts of China. Positive brand experiences boost hotel performance metrics like occupancy rate and revenue by increasing guest satisfaction and loyalty. Researchers discovered that for smart technologies to succeed, they must be easy to use, secure for users' data and flexible enough to accommodate their individual preferences. However, the findings highlighted underlying issues such as smart device malfunctions and an inability to meet the specific needs of some customers. How effectively smart hotels meet the needs of their customers will determine their future success. Responding to informed customer feedback by keeping an ear to the ground might be pivotal in accomplishing this objective which includes non-negotiables like worth, excellent service delivery and responsibility for the planet. The Chinese industry has conducted studies that add to the current body of smart hotel knowledge and demonstrate the brand experiences of Chinese operators. For better financial results and happier guests, hotel managers can use smart branding strategies and recommendations for new technology...