Contents
pdf Download PDF
pdf Download XML
6 Views
1 Downloads
Share this article
Original Article | Volume 2 Issue 4 (ACR, 2025) | Pages 1567 - 1576
The Impact of Artificial Intelligence Application Towards Digital Marketing
 ,
 ,
 ,
1
Assistant Professor and Research Scholar, Faculty of Management Studies , SRM Institute of Science and Technology , Chennai
2
Assistant Professor , School of Management Studies, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai.
3
Assistant Professor, School of Management Studies, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai.
Under a Creative Commons license
Open Access
Abstract

Numerous digital marketers remain unaware of the pivotal importance of incorporating artificial intelligence (AI) applications, while others grapple with how to effectively implement them. In the realm of digital and the social media marketing worldwide, AI currently functions as a significant disruptor. This paper's objective is to delve into specific AI applications like Chatbots, Semantic Search, and Web development, which can empower professionals within social media and the digital advertising agencies to attain advanced specialization without compromising their collaborative and creative capabilities. This dual approach is poised to yield a heightened return on investment. Consequently, this article possesses the potential to serve as an invaluable resource for the social media marketers aiming to adopt AI technologies to enhance the impact of their digital marketing strategies.

Keywords
Recommended Articles
Original Article
A Deep Learning Framework for Multimodal Cardiovascular Disease Prediction Using Structured and Unstructured Data
...
Original Article
Numerical Methods for Solving PDEs in Finance: Finite Difference Techniques for Option Pricing Models
Original Article
The Impact of AI-Powered Recommendations on Online Purchase Decisions: A Consumer Perspective
...
Original Article
Digital Literacy in Higher Education: Preparing Students for Future Workplaces
...
© Copyright Advances in Consumer Research