Advances in Consumer Research
Issue 4 : 1567-1576
Original Article
The Impact of Artificial Intelligence Application Towards Digital Marketing
 ,
 ,
 ,
1
Assistant Professor and Research Scholar, Faculty of Management Studies , SRM Institute of Science and Technology , Chennai
2
Assistant Professor , School of Management Studies, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai.
3
Assistant Professor, School of Management Studies, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai.
Abstract

Numerous digital marketers remain unaware of the pivotal importance of incorporating artificial intelligence (AI) applications, while others grapple with how to effectively implement them. In the realm of digital and the social media marketing worldwide, AI currently functions as a significant disruptor. This paper's objective is to delve into specific AI applications like Chatbots, Semantic Search, and Web development, which can empower professionals within social media and the digital advertising agencies to attain advanced specialization without compromising their collaborative and creative capabilities. This dual approach is poised to yield a heightened return on investment. Consequently, this article possesses the potential to serve as an invaluable resource for the social media marketers aiming to adopt AI technologies to enhance the impact of their digital marketing strategies.

Keywords
Recommended Articles
Research Article
The Influence of Social Commerce Features on Impulse Purchases: Evidence from Emerging Markets
...
Published: 28/10/2025
Research Article
Impact of Violent and Crime-Based Movies on Consumer Attitudes Toward Home Security Products
...
Published: 30/09/2025
Research Article
Impact of Resort-Based Marketing Stimuli on the Engagement of Customers: An Empirical Investigation of Tourists' Response in North Karnataka
...
Published: 28/10/2025
Research Article
A Comprehensive Review of Theoretical Models and Investor Behavioural Intentions Toward Digital Platform Adoption in Bengaluru's Fintech Sector
Published: 28/10/2025
Loading Image...
Volume 2, Issue 4
Citations
120 Views
153 Downloads
Share this article
© Copyright Advances in Consumer Research