Advances in Consumer Research
Issue 2 : 813-821
Original Article
The Future of Work: How AI and Automation Are Transforming HR Practices
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1
Assistant Professor, Faculty of Management, SRM Institute of Science and Technology – Vadapalani Campus, Tamil Nadu
2
Assistant Professor, Department of Management, L. N. Mishra College of Business Management Muzaffarpur, Bihar
3
Associate Professor, Department of Business Administration, P.V.P. Siddhartha Institute of Technology, Kanuru, Vijayawada, Andhra Pradesh, India, 520007.
4
Assistant Professor, Department of Mechanical Engineering, Vignan's Foundation for Science Technology and Research, Vadlamudi, Guntur Dt., Andhra Pradesh, India - 522213.
5
Assistant Professor, KIIT School of Economics and Commerce, KIIT DEEMED TO BE UNIVERSITY, Bhubaneswar, Odisha
6
Assistant Professor, Faculty of Management Studies, Marwadi University, Rajkot – Gujarat
Abstract

AI and automation have become a new reality of industries and they pose a significant influence on HRM. This research explores the impact of AI in terms of predicting attrition and the analysis of workforce collaboration in HRM. This paper uses Logistic Regression and K-Means Clustering for evaluating employee engagement, risks of attrition, and inefficiencies of collaboration for workforce improvement. The research shows that the higher frequency of collaboration reduces the chances of attrition among employees and the use of AI in structuring the team leads to increased productivity. This paper shows how AI is useful in recruitment, performance management, and learning and development, thus taking HRM to the next level of strategic, predictive and data-driven model. However, there are still some issues that need to be addressed such as ethical issues, algorithmic bias, and workforce issues. This paper offers the HR professionals and the business managers the ways and means of using AI for the benefit of their organizations and people. Here are four ways that can be enabled through the implementation of AI in the HR field:

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