Advances in Consumer Research
Issue 4 : 100-105
Original Article
The Dynamics Of Elder Victimization In India: Cultural, Social, And Legal Dimensions
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Galgotias University
Abstract

The phenomenon of elder victimization in India has gained increasing scholarly and policy attention in recent years, driven by rapid demographic changes and evolving socio-cultural structures. Elder victimization refers to the physical, emotional, financial, sexual, or neglect-based harm inflicted upon older adults, often by caregivers, family members, or community actors. In India, where traditional family systems and the ethos of filial piety have long guided intergenerational relationships, the rising cases of elder abuse signal a significant shift in societal norms and support structures. The ageing population, projected to constitute a substantial share of India’s demographic profile, highlights the urgency of examining how social, economic, and health-related vulnerabilities intersect to shape the experiences of older adults. Within this context, exploring elder victimization becomes crucial to understanding both individual suffering and broader systemic inadequacies. This study situates elder victimization within India’s unique socio-cultural environment, acknowledging the roles of patriarchy, changing family patterns, urbanisation, and economic pressures. Furthermore, it interrogates the multidimensional nature of victimization, encompassing not only overt harm but also deprivation, neglect, isolation, and violations of dignity. By integrating cultural, social, and legal dimensions, the abstract underscores the need for comprehensive legal reforms, stronger institutional support, and culturally sensitive interventions to safeguard the rights and well-being of India’s ageing population

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