In the rapidly evolving landscape of digital commerce, businesses increasingly harness insights from neuroscience to influence consumer behavior. This paper explores the concept of the "Dopamine Economy," where neuro-marketing tactics deliberately trigger dopamine release to encourage impulse buying. The study investigates the neurological basis of impulse behavior, the strategic application of neuro-marketing tools in digital platforms, and how companies use emotional and cognitive triggers to influence buying decisions. Drawing from a mixed-method approach—survey data from 312 digital consumers and a review of industry practices—the paper highlights the intersection between behavioral science and digital marketing. Findings reveal a strong correlation between dopamine-triggering stimuli, such as personalized ads and scarcity cues, and increased instances of unplanned purchases. The paper concludes with recommendations for ethical frameworks in neuro-marketing to balance commercial success with consumer well-being.