Advances in Consumer Research
Issue 3 : 73-81 doi: 10.5281/zenodo.18871643
Original Article
Sustainable Packaging as a Driver of Circular Economy Performance: An Integrated Material, Design, and System-Level Analysis
1
Professor and Controller of Examinations, DBS Global University, Dehradun - 248011, Uttarakhand, India.
Abstract

In this study, material selection, packaging design, and system-level enablers are evaluated in tandem to investigate sustainable packaging as a key driver of circular economy performance.¹ As environmental deterioration, resource depletion, and waste generation increase, packaging systems are a crucial point of intervention for shifting from linear “take–make–dispose” paradigms to regenerative circular frameworks.² By prioritizing recyclability, reusability, lifecycle transparency, and stakeholder involvement, sustainable packaging lessens environmental impacts, improves long-term resource efficiency, and makes it easier to close material loops.³

Using a structured pilot perception survey (n = 40)⁴ with a five-point Likert scale, the research builds on synthesized insights from established empirical and conceptual literature to validate key sustainability dimensions related to material sustainability, circular-oriented design strategies, and institutional and technological coordination mechanisms.⁵ Descriptive statistical analysis is used to evaluate perceived effectiveness and levels of agreement among constructs that represent materials, design, systems, and the overall impact of the circular economy.⁶

The results show that packaging with improved recovery potential, lifetime visibility, and reduced material complexity significantly enhances circular outcomes by reducing waste and strengthening resource retention.⁷ Furthermore, the findings highlight the need for design-for-circularity principles supported by digital, policy, and supply-chain infrastructures in addition to sustainable material selections.⁸ By combining empirical validation with a unified analytical approach, this study offers evidence-based insights for industry practitioners, packaging designers, and policymakers seeking scalable and systemically linked circular packaging solutions..

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