Advances in Consumer Research
Issue 5 : 144-150
Original Article
Sustainable Mobility Transition: The Role Of Green Startups In Ev Charging Infrastructure Development.
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1
Assistant Professor, SRM Institute of Science & Technology, Ramapuram Part, Vadapalani Campus, Chennai,
2
Associate Professor of Economics, Business Economics and Public Policy Area, M.S. Ramaiah Institute of Management, Bangalore,
3
Professor, Operations and Supply Chain, School of Management, Presidency University, Bangalore,
4
Professor & Director, NITTE School of Management, Nitte University Campus, Yelahanka,Bengaluru, Karnataka,
5
Professor & Dean: Commerce & Management Studies, Vidya Vikas First Grade College, Mysore,
Abstract

Green business and eco-innovation are important for sustainable development, especially when it comes to low-carbon urban mobility. This study illustrates how green entrepreneurship fosters electric scooters and battery charging infrastructure in Mysore, Karnataka, India, to enhance the EV ecosystem. A qualitative case-based methodology, secondary data, policy research, and industry insights are employed to examine the collaborative efforts of local entrepreneurs, electric vehicle manufacturers, energy utilities, and governmental agencies in developing sustainable mobility solutions. The article suggests a sustainable electric vehicle (EV) scooter idea that uses renewable energy, has advanced charging systems, digital monitoring, and follows the principles of a circular economy by reusing and recycling batteries. Most of the electric vehicles (EVs) in Mysore are two-wheelers. Because they cost less, are better for short trips in the city, and don't need as much infrastructure as four-wheelers. Branded experience centers and more public charging stations have made customers more confident, but gaps in infrastructure—like not having enough charging stations and not being able to swap batteries—are keeping people from using them widely. This article also talks about how IoT-enabled monitoring and data analytics can help with energy management, predictive maintenance, and making operations more efficient...

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Volume 3, Issue 5
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