Advances in Consumer Research
Issue 1 : 451-466
Original Article
Sustainable Design Of Manufacturing System For Mass Customization
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1Research scholar, Saveetha school of law, SIMATS, Chennai, India
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2Professor and Principal, Saveetha school of law, SIMATS, Chennai, India
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3Associate Professor, Saveetha school of law, SIMATS, Chennai, India
Abstract

Sustainable design in manufacturing implies that the entire processes that are involved in the manufacture of certain products are environment-conscious. The entire supply chain starting from the process of securing raw materials to processing it, manufacturing the final product and making it available to the target customers through different distribution channels will be sustainable (Ball et al., 2019). The term sustainable can be defined as the process that is environment friendly and do not cause any negative impact upon the nature. Among the negative impacts include extensive use of non-renewable natural resources, emission of carbon bi-products during the manufacturing process and disposal of toxic affluents that can cause severe environmental concerns (Tomasowa, 2018; Hoerber et al., 2019). A practical definition of sustainability was given by Gro Harlem Bruntland, the Director-General of the World Health Organization (WHO) and the previous Prime Minister of Norway. According to him, sustainability is a systematic process in which the needs of the present can be met successfully without making the future generation compromised 46on their needs(Hoerber, Wenger and Demion, 2019). Thus, implementation of sustainable manufacturing process ensures that the major environmental concerns that arise due to pollution and injudicious use of non-renewable resources can be addressed effectively. Besides this, through the implementation of sustainable manufacturing process, the organization also ensures thatthe heath of the workers remain safe, the internal ambience of the organization remains safe and secured, work-life balance of the employees are maintained and ethical practices are appropriately  followed(Kishawy, Hegab and Saad, 2018).

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