Advances in Consumer Research
Issue 2 : 108-113
Original Article
Sustainable Consumption: A Behavioral Model
 ,
1
Associate Professor, IPS Academy, Institute of Business Management and Research, Indore, M.P
2
Assistant Professor, Symbiosis University of Applied Sciences, Indore, M.P
Abstract

This document provides an overview of existing research on environmental marketing. Furthermore, it introduces a theoretical framework and associated hypotheses outlining how various influencing factors (specifically, personal values, knowledge and beliefs, needs and motivations, attitudes, and demographic characteristics) along with mediating elements (such as eco-labels and consumer skepticism) shape consumer decisions and intentions regarding the purchase of environmentally friendly products. 

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