Advances in Consumer Research
Issue:6 : 1547-1569
Original Article
Sustainable Business Models for Enhancing Green Supply Chain Performance
1
Asst. Professor in MBA, Balasore College of Engineering & Technology, Balasore
Abstract

The increasing challenge on environmental issues has necessitated the emergence of sustainable business models (SBMs) as a way of improving green supply chain performance. This study examines how SBM design affects the outcome of green supply chain, focusing on how superior technologies, environmental impact mitigation policies, and resilience aspects affect the outcome. The literature review is a thorough description of how the latest scholarly articles, industry reports, and case studies reveal the complete picture of how SBMs contribute to greater operational efficiency, environmental sustainability, and supply chain resilience. Some of the key findings include the need to incorporate the principles of circular economy, use technologies, e.g., blockchain and IoT to achieve transparency and traceability, and implement such proactive environmental approaches as green sourcing and waste reduction. It also highlights the importance of stakeholder cooperation, agile, and risk management in the development of resilient green supply chains in the research. In addition, the paper provides a conceptual model of developing and measuring sustainability performance indicators with the focus of a multi-dimensional perspective on environmental, economic, and social indicators. The study ends with an explanation of the managerial implications of using SBMs, the societal impacts of green supply chain, and the future research directions in the event of global disruptions and technology changes. Overall, the research can expand the literature base on sustainable supply chain management and provide useful information to practitioners interested in making their activities more sustainable and resilient

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