Employer branding has become a strategic necessity in the digital age, characterized by an Employer Value Proposition (EVP) that aligns with the aspirations and needs of the socially conscious and digitally native workforce. The present study examined the impact of Green Value and Equity Value (two dimensions of sustainable and inclusive EVP) on Brand Commitment, for millennial and Generation Z employees, and how an organization’s digital presence moderates this relationship. Our research employed a deductive and quantitative approach, grounded in the theories of Employer Branding, Social Exchange, and Signalling. Sample Data were collected through the snowball sampling from 345 employees across IT, education, services, and manufacturing sectors in India. To collect the data, established measurement instruments were used. The hypotheses were analysed using multiple regression and Hayes’s PROCESS Macro (Model 1). The results indicated that both Green Value and Equity Value exerted a positive and statistically significant influence on Brand Commitment.

Additionally, a strong digital presence positively impacts employee commitment. It makes sustainability and inclusion more obvious and credible, which lifts how strongly employees relate to the employer both in terms of what the company does and how it makes them feel. These findings suggest that organizations must prioritize digital visibility and authenticity in communicating a sustainable and inclusive EVP to engage millennial and Gen Z talent effectively. This study enriched the scarce empirical literature on integrating sustainability, inclusion, and digital presence in employer branding models, particularly among younger workforce generations in emerging economies.