Advances in Consumer Research
Issue 1 : 1269-1278
Original Article
Strategic Human Resource Practices and Their Role in Improving Service Quality in Hospitality and Service Organizations
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1
CAO, Hospital Administration Shalby Multi speciality Hospitals Mohali , Punjab ,Human Resources
2
Senior Lecturer at Dr Ambedkar Institute of Hotel Management Sector 42 D Chandigarh
Abstract

Service quality is a persuasive determinant of consumer satisfaction, trust, and behavioral intentions in hospitality and service industries, where value is created through repeated employee-consumer interactions. Despite a substantial body of research on service quality and human resource management, these domains have largely evolved in parallel, offering limited consumer-centered integration. This review addresses this gap by synthesizing peer-reviewed studies published between 2015 and 2025 that examine the role of strategic human resource practices in shaping consumer-evaluated service quality in hospitality and service organisations. Adopting a consumer behavior perspective, service quality is conceptualized as a perceptual and relational outcome influenced by employee service behavior rather than a purely operational construct. The review systematically analyzes core human resource practices-recruitment and selection, training and development, motivation and reward systems, performance management, and leadership-as strategic antecedents shaping employee competence, emotional engagement, and service orientation. These internal mechanisms subsequently influence key service quality dimensions, including reliability, responsiveness, assurance, empathy, and perceived value, which drive consumer satisfaction, loyalty, and word-of-mouth behavior. Across the reviewed studies, consistent evidence demonstrates that human resource practices aligned with organizational strategy significantly enhance service quality by reinforcing service consistency, effective emotional labor, and relational continuity at the point of service delivery. Taken together, the findings indicate that service quality in hospitality and service organisations represents a cumulative outcome of integrated human resource strategies that shape service climate, employee behavior, and consumer perceptions over time. The review underscores the importance of aligning human resource strategies with service quality objectives for sustained competitiveness

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