Advances in Consumer Research
Issue 1 : 1510-1518
Original Article
SDG and Digital Landscape: A Review on the Role of Social Media to Promote Women’s Menopausal Health
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1
Department of Humanities and Social Sciences, Visvesvaraya National Institute of Technology Nagpur, India
Abstract

This review highlights the important role of social media in supporting women's menopausal health, necessary for achieving Sustainable Development Goals (SDGs) related to gender equality and health. It analyses the impact of social media platforms on awareness, education, and support for women's menopausal health. The qualitative method was used to review the literature. Databases used were PubMed, Web of Science, and Google Scholar and only English-language articles were included. Social media platforms help promote women's menopausal health, share information, give emotional support, and raise awareness to reduce stigma. However, challenges such as misinformation, quality control, and the digital divide affect equal access for all women. Social media raises awareness and support for menopausal health, aligns with the SDGs, addresses gender-specific health needs, and promotes healthcare equity. Nevertheless, barriers like societal taboos, misinformation, and limited access to digital technologies limit the potential of these platforms. Social media can help advance women's menopausal health and support SDG goals for health and gender equality. Future studies must assess the impact of social media-based initiatives and identify solutions to current challenges and limitations. Inclusive digital access and literacy make social media a key part of global progress in women's health and empowerment.

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