Advances in Consumer Research
Issue 2 : 879-886
Original Article
Revolutionizing Corporate Training: The Impact of Gamification on Experiential Learning and Performance
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1
Faculty of Management, SRM Institute of Science and Technology, Kattankulathur - 603 203, Chennai, India.
2
Great Lakes Institute of Management, Chennai, Tamil Nadu- 603102, India.
3
Department of management studies, Anand institute of Higher Technology, Kazhipattur
Abstract

The corporate training landscape has transitioned from conventional teaching methods to more interactive and immersive techniques.  The integration of game dynamics into professional learning to improve engagement, information retention, and skill application.  By integrating components such as challenges, rewards, real-time feedback, and progress monitoring, businesses establish dynamic learning environments that enhance motivation and foster long-term competence. The discourse emphasizes the tenets of experiential learning and the manner in which structured game-based approaches enhance active engagement. Successful implementations illustrate how firms utilize interactive training methodologies to enhance employee performance in leadership, sales, and soft skills development.  The potential obstacles such as excessive focus on rewards, employee resistance, and accessibility issues, while providing best practices for creating effective programs. Essential insights encompass the imperative of harmonizing engagement with educational merit, connecting training methodologies with company objectives, and perpetually enhancing learning systems through feedback and analytics.  The future of corporate training will be influenced by developing technologies, including artificial intelligence, virtual reality, and adaptive learning systems.  These innovations will further customize and improve the learning experience, ensuring that employees acquire essential skills in a continuously changing professional environment.

Keywords
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