Advances in Consumer Research
Issue 2 : 665-675
Original Article
Review Of Transforming Grocery Shopping with Artificial Intelligent: A New Era of Convenience
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1
Professor, Teerthanker Mahaveer University, Moradabad
2
Dean (P), IBS, The ICFAI University, Dehradun
3
Associate Professor, Teerthanker Mahaveer University, Moradabad
Abstract

This research article offers a unique perspective on the use of artificial intelligence (AI) in grocery shopping. Grocery shopping is in a transformation phase due to e-commerce growth and significant influence of technology leaders. Artificial Intelligence has been a contributing factor in this transformation through data analytics as applied to standardization and decision making, and particularly, it can now do it autonomously and efficiently. Global digitalization through the internet and smart devices such as smartphones can be identified as the key operating systems for grocery shopping evolution. Customers empowered by smart devices have experienced a massive change in their overall shopping experience, expectations, habits of shopping, and searching for different stores. In this article, discussions will emphasize several noteworthy innovations, as well as AI, big data, Internet of Things (IoT), chatbots, and robots as part of the retail evolution and have changed the shopping experience. The article discusses what several authors have said about AI and profitability and the strategic implications for roughly the customer and the retailer. By discussing the potential advantages AI can provide the retail industry, the article discusses the emerging implications of AI as a reputable asset in grocery shopping success and apart of growth.

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Volume 2, Issue 2
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