Contents
pdf Download PDF pdf Download XML
283 Views
23 Downloads
Share this article
Original Article | Volume 2 Issue 3 (ACR, 2025) | Pages 41 - 49
Review of Consumers’ Experiences, and Behavioural Intention towards Female and Male in Online Clothing Industry: Trends, Challenges and Future Directions in Technological Advancement
 ,
1
Research Scholar, School of Commerce, MRIIRS,
2
Associate Professor, School of Commerce, MRIIRS,
Under a Creative Commons license
Open Access
Abstract

The paper provides a comprehensive overview of the study focused on consumers’ experiences, attitudes, and behavioral intentions towards online shopping in the clothing industry. It emphasizes the significant role of the Internet in transforming shopping habits, particularly highlighting the e-commerce rapidly growing, especially in India. In this study the main focus on that consumers are increasingly utilizing various online clothing platforms to fulfill their fashion needs reflecting a shift in preferences towards digital shopping and Technological advancement which enhances the online shopping experiences. Innovations like Augmented Reality (AR) and Artificial Intelligence (AI) are identified as crucial in providing personalized recommendations and immersive experiences that help to engage consumers more effectively. Furthermore, online shopping has evolved beyond convenience, it serves as a means for consumers to express their individuality and stay updated with changing fashion trends contributing to a deeper understanding of consumer behavior in a dynamic and rapidly evolving market.

Keywords
Recommended Articles
Original Article
An Empirical Study On The Impact Of The Rail One App On Passenger Convenience And Service Experience: A Sem Approach
...
Original Article
The Role of Privatization in Addressing Gender Inequality in Education: A Study of Haryana
Original Article
HR Analytics for Predictive Talent Management: A Framework for Data-Driven Decision-Making
...
Original Article
Sustainable ICT Practices in Education: Balancing Innovation and Digital Responsibility
...
© Copyright Advances in Consumer Research