Advances in Consumer Research
Issue:6 : 954-960
Original Article
Redefining Talent: Perceptions Of Soft And Technical Skills In An Ai Driven Workplace
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1
Assistant Professor-Department of Management, Dayananda Sagar College of Arts, Science & Commerce, Bangalore.
2
Assistant Professor-Department of Commerce, Jain (Deemed to be) University, Bangalore.
3
Assistant Professor,Vidya Soudha Academy of Management Sciences, Bangalore.
4
Assistant professor- Dept of Commerce and Management Bharatiya Samskriti Vidyapita First Grade College, Ijoor, Ramanagara.
Abstract

Artificial Intelligence (AI) is transforming the world of work, changing not only job roles but also the skills people need to stay employable and grow in their careers. This study explores how today’s workforce views the importance of technical skills versus soft skills in the age of AI. To gather insights, we surveyed 100 employees from different industries in Coimbatore where AI is already part of their daily work. The results, analyzed using simple percentages and ranking methods in Microsoft Excel, show that while technical abilities like data literacy, programming, and AI tool usage are highly valued, soft skills such as adaptability, communication, and critical thinking remain equally essential for long-term career success. Respondents largely preferred a balanced skill set often described as “T- shaped” combining deep technical expertise with broad human-centered capabilities. At the same time, factors such as high costs, lack of time, and limited training opportunities continue to make upskilling difficult. The study underlines the importance of joint efforts between employers, educators, and policymakers to create affordable and inclusive learning opportunities, helping workers remain adaptable, resilient, and prepared for an AI-driven future..

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