This paper aims to evaluate the economic viability, environmental sustainability, and marketability of a strawberry tree project in the semi-arid region of Bhiwani, Haryana, where high-value horticulture is being championed as an alternative for generating value. Reduced profitability and increased susceptibility to climate are some of the challenges affecting conventional crops in this locality, and therefore, strawberry farming seems to be one of the alternative sources of income.The research methodology was descriptive analytical, involving fifty purposively sampled strawberry cultivators in the leading farming villages of Bhiwani. Structured questionnaires were used to gather information that included production practices, costs of inputs, yield performance, marketing options and the perceptions of farmers. The research indicates that strawberry production is very lucrative, with net incomes per acre of ₹3.5 to ₹3.9 lakh, a benefit-to-cost ratio (BCR) of 8.14. Though profitability and scalability is limited by aspects of high cost of labour, lack of cold-storage facilities, institutional support, and dependency on middlemen. Farmers usually consider strawberries as a profitable harvest, and they complain about the fluctuation of prices and the lack of adequate technical assistance.This study is relevant to the growing literature on the power of crop diversification as it offers area-specifics on the effectiveness of incorporating economic, environmental, and market aspects of farms. It suggests that by focusing on policy measures, which in many ways can be based on training, infrastructure development, and the formation of co-operations, the inclusiveness, and sustainability of strawberry farming can be improved.The research has policy implications to the policy makers, rural development agencies and farmers who are determined to strengthen the agricultural systems within the semi- arid areas