Advances in Consumer Research
Issue 4 : 731-742
Original Article
Predicting Tourism In Himachal Pradesh: An Application of ARIMA Model
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1
Associate Professor, DAV University, Jalandhar, Mob: 09915817603
2
Research Scholar, DAV University, Jalandhar, Mob: 07018828367
Abstract

The hospitality sector is a vital economic driver in Himachal Pradesh, catering to both domestic and international tourists. This study examines the current state of the hotel industry in the region using secondary data analysis and descriptive methods. The research aims to identify trends in tourist inflows, factors influencing business growth, and the sector's contribution to employment and economic development in the Himalayan region. The findings highlight the significance of seasonality in demand, with higher occupancy rates and tariffs during peak tourist seasons. The study also reveals a strong correlation between tourist arrivals and accommodation capacity, underscoring the crucial role of tourism in driving the local economy. The results suggest that the sector's adaptability is key to its continued success and market dominance. This research contributes to the understanding of the hotel industry's dynamics in Himachal Pradesh and informs strategies for sustainable economic growth

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