Advances in Consumer Research
Issue 1 : 958-973
Original Article
Potential Development and Commercial Enhancement of Teak Forest in the Form of Ecotourism and Sustainable Community
 ,
 ,
1
Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin, Nakhon Pathom, Thailand
Abstract

Teak forests are critical ecological and economic resources that support biodiversity, carbon sequestration, and local livelihoods. This study examines the potential development and commercial enhancement of teak forests through sustainable ecotourism and community-based initiatives in Ban Tham Suea Community, Phetchaburi, Thailand. The research aims to evaluate the feasibility of integrating conservation, tourism, and community development, emphasizing environmental sustainability, cultural preservation, and economic empowerment. A mixed-methods approach was employed, combining surveys of 474 local residents and tourists, in-depth interviews with community leaders and stakeholders, and field observations. Quantitative data were analyzed using descriptive statistics, reliability tests, factor analysis, and inferential tests (t-test, ANOVA, chi-square), while qualitative data were analyzed thematically. Findings indicate strong potential for ecotourism development, supported by rich biodiversity, cultural heritage, and local interest in tourism activities. Challenges include limited infrastructure, insufficient marketing strategies, and gaps in community capacity. The study concludes that integrated planning, community participation, and sustainable management practices are essential to optimize both ecological preservation and economic benefits. The research contributes practical guidelines for policymakers, tourism planners, and communities seeking to implement sustainable tourism strategies in forest-based areas (Gossling & Hall, 2019; UNWTO, 2018)..

Keywords
Recommended Articles
Original Article
Evaluating the Impact of Predictive AI Analytics on Supply Chain Sustainability and Operational Efficiency
...
Original Article
Value-in-Use in English-Medium Instruction Writing: Interlanguage-Mediated Development Across Genre Touchpoints
Original Article
Beyond Traditional Ledgers: A Blockchain-Integrated Accounting Model for Seamless Digital Transformation in Retail Economies
...
Original Article
The Algorithmic Manager: How AI Decision Systems Transform Consumer Experience Management
...
Loading Image...
Volume 3, Issue 1
Citations
15 Views
9 Downloads
Share this article
© Copyright Advances in Consumer Research