Agriculture serves as a primary source of livelihood for a large segment of the population, however, farmers regularly experience barriers to access the market directly due to the presence of middle actors and no transparent platform to connect them with buyers. As a result, farmers experience decreased income while consumers experience increased consumer sales costs. To address this issue, we are starting a mobile app that allows farmers to communicate directly with end consumers to purchase their goods without the need for middle actors. The app will allow farmers to register to the platform and upload product offerings including pricing, real time to support inventory, and straight forward searchable format to enable farmers to be active sellers of their products. Customers will be able to view the product offering, compare prices, and purchase the offerings on a secure system - with the app providing a robust order tracking and notification system to enhance the customer experience. Ultimately, the app will ensure some level of farmers experience transparency and timeliness to enhance trade and retain the maximum value of their trade from field to plate. Our goal is not only to promote trading agriculture from farmer to customer but also, to enhance overall utility for both farmers and consumers through efficiency of innovative digital tools..