Advances in Consumer Research
Issue 3 : 733-740
Original Article
Mindfulness Approach and the Moral Dilemma Between Killing Sentient Beings and Human Survival
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Faculty of Economics and Business Administration, Berlin School of Business and Innovation.
Abstract

This paper aims to explore several viewpoints on resolving the ethical quandary between the necessity of murdering conscious creatures and the preservation of human life by incorporating ideas from a mindfulness approach. This paper elucidates how the approach of mindfulness, enhanced by these principles, provides distinct viewpoints on harmonizing the rights and welfare of animals with human demands. In the mindfulness approach of Buddhism. The connectivity of all forms of existence are fully recognized and respected by this approach. This reflects the need for sympathy and understanding towards animals, can be critical for ethical decision-making when confronted with the moral dilemma. The paper suggests that the mindfulness approach helps to resolve this ethical challenge and to promote harmonious coexistence between humans and non-human entities. This paper also clarifies our ethical obligations towards the natural environment and animal welfare, using the perspective of mindfulness approach. This approach brings about awareness, empathy, and mindfulness consumption in our daily lives when dealing with the natural environment and animal well-being

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