Advances in Consumer Research
Issue:6 : 2050-2054
Original Article
Integration of AI-Driven Decision Support Tools in Finance and Operations Research Pedagogy: Evidence from Graduate-Level Instruction
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Assistant Professor Department of Commerce Jagannath International Management School, Kalkaji, New Delhi
Abstract

This study examines the integration of artificial intelligence (AI)–driven decision support tools within finance and operations research (OR) pedagogy, addressing the persistent gap between analytical theory and applied decision-making skills in higher education. The research investigates whether embedding AI-enabled tools into coursework improves learning outcomes, analytical reasoning, and decision quality. A quasi-experimental design was employed across four graduate cohorts (n = 212), comparing traditional instruction with AI-augmented pedagogy using machine-learning-based forecasting, optimization solvers, and interactive dashboards. Learning performance, decision accuracy, and cognitive engagement were measured using standardized assessments and project-based evaluations. Results indicate that students exposed to AI-driven tools achieved higher mean decision accuracy scores (↑18.6%), improved model-interpretation proficiency (↑22.4%), and reduced solution time in optimization tasks (↓27.1%) relative to control groups. Regression analysis shows AI tool usage to be a statistically significant predictor of learning performance (β = 0.41, p < 0.01). The findings suggest that structured integration of AI decision support systems enhances experiential learning and aligns finance and OR education with contemporary industry practices, supporting a shift toward technology-embedded analytical pedagogy.

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