Advances in Consumer Research
Issue 2 : 895-903
Original Article
Integrating Gamification and Experiential Learning: A Transformative Approach to Employee Development
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1
Faculty of Management, SRM Institute of Science and Technology, Kattankulathur - 603 203, Chennai, India.
2
Great Lakes Institute of Management, Chennai, Tamil Nadu- 603102, India.
3
Faculty of Management, SRM Institute of Science and Technology, Kattankulathur - 603 203, Chennai, India. Email ID:
Abstract

Employee development has progressed beyond conventional training methods, as firms increasingly embrace interactive and technology-driven strategies to improve workforce competencies. The amalgamation of gamification, simulations, and sophisticated digital technologies, including artificial intelligence (AI) and virtual reality (VR), to establish an engaging and efficacious learning environment.  Aligning training programs with business objectives enables firms to guarantee that skill acquisition positively enhances productivity, innovation, and sustained success.  Gamification components, such as incentives, challenges, and progress monitoring, enhance motivation and retention, whilst role-playing and simulations offer practical experience in authentic situations. AI-driven educational platforms customize training trajectories, enhancing knowledge acquisition according to individual requirements. Virtual reality-based immersive environments significantly augment the application of practical skills, especially in technical and high-risk sectors. Scalable digital frameworks guarantee that training programs are adaptive to workforce growth and technological progress. The implementation of an interactive learning technique produces substantial advantages, such as enhanced problem-solving abilities, increased collaboration, and expedited job preparedness. Organizations that prioritize experiential training experience enhanced employee engagement, less turnover, and improved adaptability in a swiftly changing business environment. This strategic recommendations for corporations and training executives to build effective, technology-integrated learning solutions. By cultivating a culture of perpetual learning, organizations may create a proficient, future-ready workforce, so ensuring ongoing growth and competitive superiority.

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