Advances in Consumer Research
Issue:6 : 2021-2028
Original Article
Integrating Artificial Intelligence, Data Analytics, and Decision Modelling for Sustainable Business Strategy: A Multi-Criteria Engineering Approach
 ,
 ,
 ,
 ,
1
Assistant Professor, Artificial Intelligence and Data Science, Dr.N.G.P. Institute of Technology Coimbatore, Tamil Nadu,
2
Department of Computer Science & Engineering, CSMSS Chh. Shahu College of Engineering, Chhatrapati Sambhajinagar (Aurangabad), Maharashtra, India – 431011,
3
Professor and Head, Department of Management Studies, Dr.N.G.P Institute of Technology, Commerce, D.L. Patel Commerce College,
4
Assistant Professor, CSE, VSB college of Engineering Technical Campus, Coimbatore, India
5
Assistant Dean - Students Welfare, Department of Students Welfare, Teerthankar Mahaveer University Moradabad, Uttar Pradesh,
Abstract

Sustainable business strategy increasingly demands the integration of advanced computational tools that can process complex, multi-dimensional data for informed decision-making. This study presents a comprehensive framework that integrates Artificial Intelligence (AI), Data Analytics, and Decision Modelling through a Multi-Criteria Engineering Approach to enhance sustainability-oriented corporate planning. The framework leverages machine learning algorithms to predict business performance indicators, applies data analytics for pattern discovery, and utilizes Multi-Criteria Decision-Making (MCDM) models such as Analytic Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) for strategic optimization. Quantitative data from energy-intensive industries were analyzed using AI-driven predictive models to evaluate key sustainability dimensions economic efficiency, social responsibility, and environmental impact. The integrated model provided a systematic ranking of alternative strategies, balancing profitability with environmental compliance and stakeholder value. Findings demonstrate that combining AI and decision modelling enhances strategic agility, reduces uncertainty, and supports transparent sustainability decisions. The proposed framework establishes a scalable blueprint for corporate managers and policymakers to align business growth with sustainable development objectives using data-driven engineering intelligence.

Keywords
Recommended Articles
Original Article
Optimization of Supply Chain Operations Using Integer and Convex Programming Approaches
...
Original Article
Global Electric Vehicle Policies: A comprehensive Systematic Review and Bibliometric Analysis
...
Original Article
Evaluating the Effectiveness of Performance Appraisal Systems in Boosting Morale Among IT Professionals
Original Article
Cryptocurrency Spillover Dynamics and Engineering Education Challenges: A Computational and Experimental Framework for Real-World Problem Solving
...
Loading Image...
Volume 2, Issue:6
Citations
23 Views
10 Downloads
Share this article
© Copyright Advances in Consumer Research