The combination of operations research and accounting analytics has become a strategic contributor to the enhancement of managerial decisions in modern business settings. This paper explores the improvement of quality of strategic business decisions by accounting analytics and determines which analytical tools are useful in solving complex organizational issues. A mixed-method technique was chosen and 150 professionals of finance, accountants, analysts, and managers working in various business industries in India were surveyed. The quantitative analysis with descriptive statistics and correlation and regression results demonstrated that there is a positive and statistically significant impact of integrating accounting analytics on the quality of strategic decisions (b = 0.312, R2 = 0.198, p < 0.001), and that analytics-based insights enhance accuracy, timeliness, and reliability in strategic decisions. Moreover, the analysis of correlation data demonstrated that the implementation of analytical tools and their efficiency in resolving complicated business issues are associated with each other significantly which confirms the opinion that the optimization models, predictive analytics and data visualization tools increase the ability of organizing to solve problems. On the whole, the article presents empirical data that integrated analytics models are helpful in enhancing the effectiveness of strategic decisions, but the intensity of their impact differs depending on the maturity of the organizational data and its ability to implement it. The paper suggests that more should be invested in analytical training, system integration and culture of data to maximize the potential of analytics in strategic management.