The prevalence of pharmaceutical OTC product advertising has become a subject of concern due to its potential influence on consumer buying behavior and its implications for public health. This abstract explores the impact of pharmaceutical OTC advertising on customer buyer behavior. The study incorporates a comprehensive literature review, encompassing academic research, industry reports, and government publications, to provide an in-depth topic analysis. By examining the various dimensions of OTC advertising, including its reach, content, and persuasive techniques, this research aims to evaluate its effectiveness in shaping consumer attitudes, preferences, and purchase intentions. The findings reveal that OTC advertising substantially influences customer buying behavior. Persuasive strategies employed in these advertisements, such as appealing visuals, celebrity endorsements, and engaging narratives, contribute to forming positive associations and emotional connections with OTC products.

Furthermore, various factors mediate the impact of OTC advertising on customer buying behavior. Socioeconomic status, cultural background, individual susceptibility, and peer influence are key determinants that modulate the relationship between exposure to OTC advertisements and subsequent purchase decisions. The implications of OTC advertising on consumer behavior are paramount for public health interventions and policy development. Recognizing the potential negative consequences, regulators and stakeholders have implemented measures to restrict or regulate marketing and advertising practices. The effectiveness and impact of these interventions require further investigation and evaluation.

The abstract underscores the need for continued research and multidisciplinary collaboration to address the challenges associated with OTC advertising by gaining insights into the dynamics between advertising, consumer behavior, and public health. Stakeholders may develop evidence-based strategies to promote healthier purchasing choices, protect vulnerable populations, and create a more supportive environment for consumer decision-making