Advances in Consumer Research
Issue 4 : 97-105
Original Article
Indianising & Renovating Sustainability by the Concerted effort of Technology and Management
1
Associate Professor, Asian Business School, Noida
Abstract

Sustainability stands as one of the most pressing challenges of the 21st century, driven by the urgency to combat climate change, reduce resource depletion, and ensure equitable progress for future generations. Central to achieving sustainability is the integration of technology and its effective management. Technology, through innovations in energy efficiency, waste reduction, and resource optimization, plays a transformative role in shaping a sustainable future. Technology management, in this context, becomes vital as it oversees and integrates these advancements into practical, scalable solutions.. The Indian philosophical and cultural foundation, particularly from the Vedic period, offers profound insights into sustainability. The Vedas emphasize harmony with nature, reverence for natural elements, and responsible stewardship of the environment. Practices such as Yajnas, the preservation of sacred groves (Aranyas), and the guiding principle of Vasudhaiva Kutumbakam—the world is one family—reflect an ancient but deeply relevant approach to ecological balance and interdependence. As times evolve, the synergy of these traditional values with modern technological interventions emerges as a powerful framework for transforming sustainability in India and beyond.

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