Instead of viewing consumers solely as purchasers who react to product attributes and pricing, human-centric marketing treats them as humans with heartbeats who have feelings, dreams, and specific wants and needs. This strategy facilitates enhanced relationships between customers, salespeople, and other relevant parties, which in turn leads to a sustainable and favorable outcome for the businesses. As Industry 5.0 emerges, with its focus on the human-centric collaboration between humans and advanced technologies, human-centric marketing is poised to play an integral role in the future of commerce.  Industry 5.0 combines state-of-the-art technology with human intellect, and action and needs to be integrated within the processes and allows the creation of personalized and value-driven interaction between the consumers and the producers in both goods and services. Marketing strategic decisions cannot just be transactional anymore they must gain trust, and people can be trusted only when there is empathy and innovation. This change is made possible partly by technology, which allows companies to take advantage of artificial intelligence (AI), big data, and automation while continuing to provide the touch of a human in customer interactions. This is a shift in paradigm, especially relevant to emerging economies like rural India where we are witnessing a revolution in digital to the way businesses and marketing have been run conventionally. Rural India is a good example of using technology to carry out human-centric marketing very successfully. While certain regions have significant infrastructural gaps, many have successfully adopted digital tools, embraced mobile applications, or taken a step further into social commerce to boost customer engagement. Programs using AI-based chatbots, vernacular content, and digital payment solutions are allowing rural consumers to connect to solutions catering to their specific requirements. In addition, companies making use of community-based marketing plans, helped by social sites and small networks, have built brand trust and loyalty.  Industry 5.0 principles highlight the need for a more holistic and human-centric approach that combines the benefits of technology with the essence of our humanity. If the customer experience is kept at the center while integrating digital innovations, it can help businesses create authentic interactions, build inclusivity, and improve long-term sustainability. The human angle of marketing combined with the technology employed for this purpose that is demonstrated in (and has existed in) rural India, gives companies around the world an example to live by and represents the future of more personalized and effective marketing.  This paper recognizes the main variables inherent to the successful implementation of such strategies and presents a model for their implementation