Advances in Consumer Research
Issue 4 : 906-914
Original Article
Impact Of Unorganized Public Transportation Sector (Upts) On Organized Sector: A Study to Find the Working Passengers Priority in Bangalore City
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1
Head & Associate Professor, Department of MBA, S.E.A College of Engineering and Technology, Bangalore,
2
Associate Professor, REVA Business School, REVA University, Bangalore,
3
Associate Professor, Department of MBA, CMR Institute of Technology, Bangalore,
Abstract

This study investigates the impact of the Unorganized Public Transportation Sector (UPTS) on the Organized Public Transportation Sector in Bangalore City, with a particular focus on the travel priorities of working passengers. Public transportation in Bangalore comprises both structured systems such as BMTC buses and metro services, and unorganized options like auto-rickshaws and private cabs. Using survey data collected from working commuters and analyzing it through ANOVA and regression methods, the study identifies significant differences in passenger priorities such as punctuality, comfort, safety, and availability across both sectors. The results highlight that while punctuality and comfort are critical in both organized and unorganized sectors, safety and availability are of higher concern in unorganized modes. Additionally, the study finds that the presence of UPTS influences passenger choices and usage patterns in the organized sector, particularly by addressing first-mile and last-mile connectivity gaps. The findings suggest that improving service reliability, safety measures, and integrated connectivity between organized and unorganized transport can enhance the overall commuting experience for working passengers in Bangalore

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