The growth of branding of product throughout time from farmers claiming their property to artists claiming credit for their works, factories claiming possession of their production, and companies claiming their goods were superior in comparison to others. Even in the 21st century, branding is still entails asserting control of more than just products and assets.

It consists of staying true to your company's values, and promoting customer loyalty and trust via your words, actions, and stories. Brand equity becomes an essential tool to endure in the market and face competition in the contemporary scenario. In addition to being vital to the company's existence, brand equity, recognition of the brand, loyalty to it, and perceived value are active variables that increase sales. The goal of this research is to ascertain how different aspects of brand equity relate to one another.